Industrade AG (Intel Chip Distributor) Wallisellen –
Marketing Manager @ Distribution

Sep 1996 – Apr 1998

bild peter kindlimann plato verkaufstheke

marketing manager @ distribution-channel for INTEL
(called the Intel Chip Distributor)

NTEL marketing management for the resale channel to resellers in Switzerland
with an INTEL turnover of about CHF 80 Mio.

  • Development of marketing targets together with INTEL and the sales department
  • Implementation of marketing campaigns for INTEL
  • Organization and execution of sales events and trade shows for and with resellers.
  • Initialization and monitoring of marcom tasks
  • Execute direct marketing campaigns (e-mail)
  • Implement targeted advertisements for INTEL in the Swiss market.
  • Prepare product management for communication.
  • Prepare and distribute resale price lists for INTEL products.

    Marketing Communication for Industrade

  • Monitoring the marketing budget for all areas.
  • Design of the Internet

Sep 1996 – Apr 1998