Industrade AG (Intel Chip Distributor) Wallisellen –
Marketing Manager @ Distribution
Marketing Manager @ Distribution
Sep 1996 – Apr 1998
marketing manager @ distribution-channel for INTEL
(called the Intel Chip Distributor)
NTEL marketing management for the resale channel to resellers in Switzerland
with an INTEL turnover of about CHF 80 Mio.
with an INTEL turnover of about CHF 80 Mio.
- Development of marketing targets together with INTEL and the sales department
- Implementation of marketing campaigns for INTEL
- Organization and execution of sales events and trade shows for and with resellers.
- Initialization and monitoring of marcom tasks
- Execute direct marketing campaigns (e-mail)
- Implement targeted advertisements for INTEL in the Swiss market.
- Prepare product management for communication.
- Prepare and distribute resale price lists for INTEL products.
Marketing Communication for Industrade
- Monitoring the marketing budget for all areas.
- Design of the Internet
Sep 1996 – Apr 1998